ELTA has launched a social project in english
Resident of the SEZ Technopolis Moscow, ELTA - the author of the world's first reality project about life with diabetes DiaChallenge. Casting was announced in Moscow in 2018, and shooting began at the same time. This year the project received an honorary award "The Best social projects of Russia" in the category "Medical and social projects". DiaChallenge was the event of the year in the world of diabetes, and each of the series of the project was watched tens of thousands of times. Now the company has adapted the media project for a foreign audience.
The company ELTA is the only Russian manufacturer of glucometers (TM Satellite). From the very beginning of its history, ELTA is an active participant in social activities aimed at early diagnosis of diabetes and dissemination of information about the disease. In 2018, the company launched its largest social project aimed at raising awareness of patients and society about such a disease as diabetes – DiaChallenge.
"We understand that diabetes is a global problem that represents a significant burden for many countries. In our work, we face a daily lack of public awareness of the disease. Creating the project, we also wanted to motivate people, to give hope to those who do not find the strength to cooperate with the disease", – said Ekaterina Argir, the first Deputy General Director of ELTA, author of DiaChallenge idea.
The company is confident that the project will be useful for millions of people around the world, and the modern format of the reality show will appeal to foreign viewers. You can watch the project on the official channel of DiaChallenge on YouTube.